Dignity First: Our approach to silencing stigmatising language in money and debt

Welcome to our Dignity First Report, a comprehensive overview of our mission to transform language and silence stigma in money and debt.

This report informed our approach to the Dignity First campaign. At it's heart is the recognition and unwavering commitment to upholding the fundamental rights of individuals facing financial difficulties. We advocate for advice and support to be provided in a manner that respects these inherent rights, preserving dignity and autonomy.

Read on to see the full report or click on the report cover to download a copy.

In this report, you will:

Learn about the subtle dynamics of stigma and language

We examine the profound influence of language in shaping how individuals with money and debt concerns are both perceived by themselves and by wider society.

Learn about the current language landscape in money and debt

The prevalent use of shaming, blaming, labelling and judgemental language creates barriers that hinder access to support where they are often most essential. Language holds the key to unlocking wider access to money and debt help.

Discover the steps Money Advice Scotland took to create the Dignity First Language Guide

The Language Guide is a vital resource for media professionals, financial institutions, and individuals seeking to foster understanding and empathy in their communications.

Together, let's create a language landscape that promotes dignity and understanding. Join us in reshaping the conversation around money and debt.

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Why we need supporters

While our core membership base consists of organisations and individuals who provide free money and debt advice services, the support of individuals and organisations who stand behind our mission is equally vital.
Supporters FAQ

Here, we address common questions and provide helpful information for individuals who want to support our organisation and get involved in our mission to promote financial wellbeing for the people of Scotland.
Ways to stay informed

At Money Advice Scotland, we believe that knowledge is power when it comes to promoting financial wellbeing. Click here to learn how to stay informed about key financial issues, upcoming events, and opportunities to get involved with our organisation.
What is a supporter?

At Money Advice Scotland, we value the diverse contributions of our supporters who play a crucial role in advancing our mission of promoting financial wellbeing for the people of Scotland. Click here to find out more about what it means to be a supporter.

Policy Brief - Empowering Women, Erasing Debt

To mark International Women's Day 2024, and address the gender disparities in debt in Scotland, we have produced this policy brief which draws on key findings and statistics to highlight the need to alleviate the financial challenges encountered by women.
Dignity First FAQs

Have questions about our Dignity First campaign? Find the answers to frequently asked questions (FAQs) here.
Dignity First Language Guide

Our Dignity First Language Guide will help you on your way to silencing stigma. Click here to read on and join us in reshaping conversations around money and debt.
Dignity First Commitment

Sign up to pledge your organisation's commitment to transforming language norms and promoting dignity and respect in all financial communications.
Dignity First resources

Downloadable resources to help you become more informed about what you can do to change language, and silence stigma, around money and debt.
A call to action for creditors

Creditors play a pivotal part in breaking stigma in money and debt. This section offers information and guidance on creating a supportive and respectful environment for consumers experiencing financial difficulty.
Message for the media

Media professionals, you have the power to positively shape public discussion and attitude towards money and debt. Learn how to integrate person-first language into your reporting.
Advisers' experience of stigmatising language

Do you support clients with money and debt concerns? We want to hear your experience of how stigmatising language has affected clients' money advice journey.
Share your experience of stigma in money and debt

Have you experienced stigma when it comes to money and debt? Share your story to support the campaign and inspire change.
Challenge Poverty Week 2023

A selection of resources produced for Challenge Poverty Week October 2023, focusing on adequate incomes and addressing the issues of low pay, poverty, and debt.